2015 Book Selections

David and GoliathJANUARY 2015

One Word That Will Change Your Life
(Expanded Edition)

by Jon Gordon, Dan Britton and Jimmy Page

One Word explains how to simplify your life and business by focusing on just ONE WORD for the entire year. The simplicity of choosing one word makes it a catalyst for life-change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity.

By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year. It offers an action plan and simple process to discover your word for the year. It also explains how your one word will impact the six dimensions of your life—mental, physical, emotional, relational, spiritual, and financial.

This beautifully illustrated full-color Second Edition includes even more stories demonstrating the impact of embracing the One Word call to action. It explores the legacy of taking a focused approach to your life and outlines six new dimensions to the Action Plan.

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David and GoliathFEBRUARY 2015

Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships

by Gordon S. Curtis

Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off.

In Well-Connected, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow - rather than widen - your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything.

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To Sell Is HumanMARCH 2015

Purple Cow: Transform Your Business by Being Remarkable (New Edition)

by Seth Godin

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one or two, or 10, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Private Empire - Houston Woman MagazineAPRIL 2015

Money. Master the Game: 7 Simple Steps to Financial Freedom

by Tony Robbins

Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than four million people have attended his live events. Oprah Winfrey calls him “super-human.” Now for the first time — in his first book in two decades — he’s turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families.

Based on extensive research and one-on-one interviews with more than 50 of the most legendary financial experts in the world — from Carl Icahn and Warren Buffett to Ray Dalio and Steve Forbes - Robbins has created a simple 7-step blueprint that anyone can use for financial freedom.

Robbins has a brilliant way of using metaphor and story to illustrate even the most complex financial concepts — making them simple and actionable. With expert advice on our most important financial decisions, Robbins is an advocate for the reader, dispelling the myths that often rob people of their financial dreams.

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Talk Like TED -Houston Woman MagazineMAY 2015

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

by Carmin Gallo

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. TED and associated Tedx conferences are held in more than 130 countries and are being viewed at a rate of 1.5 million times a day. These are presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Public speaking coach and bestselling author of The Presentation Secrets of Steve Jobs Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters as well as the top researchers in the fields of psychology and communications to get their cutting-edge insights and to reveal the nine secrets of all successful TED presentations. From “Unleashing the Master Within” and “Delivering Jaw Dropping Moments” to “Sticking to the 18-minute Rule," Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive and memorable
 
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Talk Like TED -Houston Woman MagazineSEPTEMBER 2015

Marissa Meyer and the Fight to Save Yahoo

by Nicholas Carlson

When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing?

 
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Talk Like TED -Houston Woman MagazineOCTOBER 2015

#GirlBoss

by Sophia Amorusa

Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school - a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay.

Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

 
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Talk Like TED -Houston Woman MagazineNOVEMBER 2015

The Bully Pulpit: Teddy Roosevelt, William Howard Taft and the Golden Age of Jouralism

by Doris Kerns Goodwin

One of the Best Books of the Year as chosen by The New York Times, The Washington Post, The Economist, Time, USA TODAY, Christian Science Monitor, and more. “A tale so gripping that one questions the need for fiction when real life is so plump with drama and intrigue” (Associated Press). The gap between rich and poor has never been wider…legislative stalemate paralyzes the country…corporations resist federal regulations…spectacular mergers produce giant companies…the influence of money in politics deepens…bombs explode in crowded streets…small wars proliferate far from our shores…a dizzying array of inventions speeds the pace of daily life.

These unnervingly familiar headlines serve as the backdrop for Doris Kearns Goodwin’s highly anticipated The Bully Pulpit—a dynamic history of the first decade of the Progressive era, that tumultuous time when the nation was coming unseamed and reform was in the air.

 
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Talk Like TED -Houston Woman MagazineDECEMBER 2015

The Rosie Project

by Graeme Simsion

the international bestselling romantic comedy “bursting with warmth, emotional depth, and…humor,” (Entertainment Weekly) featuring the oddly charming, socially challenged genetics professor, Don, as he seeks true love. The art of love is never a science: Meet Don Tillman, a brilliant yet socially inept professor of genetics, who’s decided it’s time he found a wife. In the orderly, evidence-based manner with which Don approaches all things, he designs the Wife Project to find his perfect partner: a sixteen-page, scientifically valid survey to filter out the drinkers, the smokers, the late arrivers.

Rosie Jarman possesses all these qualities. Don easily disqualifies her as a candidate for The Wife Project (even if she is “quite intelligent for a barmaid”). But Don is intrigued by Rosie’s own quest to identify her biological father. When an unlikely relationship develops as they collaborate on The Father Project, Don is forced to confront the spontaneous whirlwind that is Rosie―and the realization that, despite your best scientific efforts, you don’t find love, it finds you.

 
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