NEWS RodeoHouston names Cheney new VP and COO

 

Dan Cheney will join the Houston Livestock Show and Rodeo as vice president and chief operating officer effective October 1.

Cheney will fill the position of Leroy Shafer, who will be retiring after more than 40 years of service to the Houston Livestock Show and Rodeo. Cheney currently serves as president and chief executive officer of the Cheyenne Frontier Days in Cheyenne, Wyoming.

“Dan’s experience and accomplishments in the fairs, festivals and rodeo industries, coupled with his solid business acumen, will help drive the future success of the Houston Livestock Show and Rodeo,” said Joel Cowley, the organization’s president. “He’ll be working with a committed and dedicated staff and a workforce of more than 31,000 passionate volunteers. We welcome him to both our organization and to the nation’s fourth largest city.”

Starting in 2010, Cheney lead Cheyenne Frontier Days. Prior to that role, he was the founder, CEO and president of Forbes Capital Business Group, Inc.; director of global marketing and business development for Pro Equine Group; and general manager of The Show Place Arena in Memphis, Tennessee, a 6,250-seat indoor arena and outdoor events facility.

“I am excited to join such a prestigious organization. The volunteer and staff effort at the Houston Livestock Show and Rodeo is nothing short of extraordinary,” said Cheney. “I am looking forward to applying my entertainment, marketing and finance experience to contribute to the organization’s continued success. I have a strong connection with the mission, as I was raised on a commercial cattle ranch and received a scholarship to attend college as a rodeo athlete. Promoting education and Western culture is my heritage.”

Cheney holds a bachelor of science degree in agricultural economics from the University of Wyoming. Additionally, he earned a master’s of business administration degree from the University of Memphis.

The 2015 Houston Livestock Show and Rodeo runs March 3 – 22 at NRG Park. The Show is a Section 501(c)(3) charity that benefits youth, supports education and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Show has committed more than $350 million to the youth of Texas. For more information, visitwww.rodeohouston.com/.

 

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