New book tells 30-year history of The Rose

Much is new at The Rose, Houston’s leading non-profit breast health organization.  With another mobile unit added to its growing fleet, The Rose is expanding its Mobile Mammography program into Corpus Christi and Louisiana.   

A new face, Dr. Claudia Cotes, board certified and fellowship trained radiologist, has joined The Rose and is onsite at The Rose Galleria office. A native of Columbia, Dr. Cotes’ ability to speak fluent Spanish is a much needed asset. She joins Dr. Mahdieh Parizi, Dr. Dixie Melillo and Dr. Ward  Parsons as The Rose continues toward becoming a breast cancer Center of Excellence. 
All imaging services are digital and range from initial screening mammograms to diagnostic ultrasounds to biopsies. Physicians personally visit with clients following diagnostic procedures, explaining results and next steps. Same day results are important to keeping women informed and engaged in their own good health. 
The hallmark of The Rose continues to be its ability to move women into treatment once they are diagnosed with breast cancer and The Rose’s Patient Navigation Program is modeled nationally.   
A new book, The Women of The Rose, The Story of Mammograms, Miracles and a Texas Non-Profit That Beat All the Odds, will be released October 15.  The book, written by The Rose co-founder, Dorothy Gibbons, captures the 30-year history of The Rose, its service to women regardless of their ability to pay and shares stories of incredible courage and faith.  It also exposes the hard truth about who can and cannot afford health care.  
Gibbons said, “I’ve tried to be both fair and respectful, while allowing the public an intimate look at the making and growing of a nonprofit. It was, at times, a daunting responsibility, with days of frustration sprinkled by moments of deep joy. But, then, I don’t remember a day in our life at The Rose when we didn’t expect a miracle.” 
Gibbons has spent a lifetime promoting awareness and encouraging women to take care of themselves and know their own bodies, yet in the book, she insists “Awareness is not enough.” 
Gibbons said, “I am thankful we live in a time when it’s okay to talk about breast cancer and mammography. I remember when we couldn’t say the word ‘breast’ in public. And, I’m grateful for the Octobers filled with an over-the-top frenzy promoting breast health awareness. But, being aware isn’t enough. Awareness without action will not save even one life.”
As The Rose’s namesake, Rose Kushner, said, “All the education in the world doesn’t mean squat if there is nowhere for a woman to go to have a mammogram.” 
Today, there is a lot more awareness than in 1986 and a heck of a lot more money, yet too many women are still going without annual screenings and way too many are dying. A commitment of dollars to actually provide screenings and diagnostic work-ups, biopsies and consults is needed.
The book is filled with stories of women needing help, women winning and losing the cancer battle, people who showed up and gave it their all. The book offers a behind-the-scenes look at the making of an organization that has impacted half a million lives. It’s a true story, as big and diverse as Texas.  
Access to Care is at the core of The Rose’s mission. The Rose Mobile Mammogram Units are booked year round and bring screening mammograms to women where they work, teach or worship. 
Over 300 businesses, school districts and corporations are partnering with The Rose.  Mobile events offer co-branding opportunities to major supporters and corporations. Physicians are also offering The Rose Mobile program in their offices, making services convenient to their patients. Health organizations and Federally Qualified Health Centers rely on the total services available through The Rose.
Today, The Rose provides access to care to over 40,000 insured and uninsured women each year through two diagnostic centers: The Rose Galleria (5420 West Loop South, Suite 3300, Bellaire) and at The Rose Southeast (12700 N Featherwood., Suite 260, Houston) and through a fleet of Mobile Mammography Units covering most of Southeast Texas.   
For more information, to schedule a personal appointment or book a Mobile Mammography Unit at your place of business, call 281-484-4708 or go online to   
The Women of The Rose is on sale now at both Rose locations, and the Kindle edition will be available on October 19.  Every book sold benefits The Rose.