FROM THE PUBLISHER

BOLDFACE TYPES

If you are the editor and publisher of a magazine for successful women,  like me, you work a lot with boldface types. 

By definition, a boldface type is a font that has thick, heavy lines. The creation of boldface types dates back to the Industrial Revolution and the birth of advertising. 
 
According to fonts.com, the first boldface types were used on display designs, in large sizes, to grab the reader’s attention. It was only later that bold  designs were regularly added to typefaces used in newspapers and magazines. Most often, readers saw them used in headlines and to point out key information in advertisements. Later, they were used, as well, for sub-heads, jump-lines, etc. 
 
That makes sense; the primary purpose of those early boldface types was to provide emphasis or establish a typographic hierarchy that conveys relative ranking of information. 

Nowadays, in many publications (both print and online), we  see boldface types used to highlight other kinds of information, including the names of those who, as an example, attend a social event or nonprofit fundraiser. It’s done so frequently; many of these folks are often referred to as Boldface Types (celebrities).
 
By boldfacing the names of individuals in their news stories, those publications are sending out clear messages to the reader: These people are more important than the other 800 who were there, and the event was a big deal because these Boldface Types were there!
 
I must ask: Is boldfacing the names of just a few select individuals in a news story really a good idea? Are those names the most important thing in the story? In the case of a fundraiser, are those names really what the charity or nonprofit needs/wants the readers to know? 
 
Are those Boldface Types more important than the nonprofit’s own story? Are they more important than the nonprofit’s mission and how well they serve their clients and our community? 
 
I love boldface types. Both the dark and heavy fonts and the individuals who attend and support our city’s major events. 
 
I love all of those people for giving of their time and treasure — not just the ones whose names appear in boldface type!
 
Admittedly, seeing boldfaced names in a news story is  offensive to me. It just doesn’t seem fair to all concerned.
 
If I had my way, editors and publishers (everywhere) would just stop doing it.
 
 
              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Join Houston Woman Community
BuyCurrent
Join Our E-mail List
Email: